The Annual National Seduction
The television plays a big part. More adverts. More jingle. More glitter.
Advent calendars 'drip feed' excited anticipation into young minds
- after all, they are the next generation of consumers.
The electric lights embellish the streets. They must have looked so spectacular fastened to the side of the stable. I suppose they probably helped the Three Wise Men find their way - like Blackpool, at night, seen from the air. Was that the star they followed?
The globally significant baby swaddled in tinsel and gift wrap!
'As intended,' clearly!
I wonder what God makes of it, actually?
Yippee! New Year next!
- Category: Satire & Parodies
9 comments add one below
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Neville Hunt 5 months ago
As a former adman, I guess I must be part of the problem🥴... although I must say, with certain exceptions, the quality of the TV commercials seems to have taken a nose dive in recent years.
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Michael Cunliffe 5 months ago
The clue was in 'former adman.' It could only ever go one way after you left, Neville! That explains a lot.
It all helps the 'big wheels' keep turning, and we'd be worse off without it. Besides, for all my satirical moaning, there's no denying it creates a sense of something as Christmas approaches. :) -
Neville Hunt 5 months ago
Hehe! Thanks Michael (I think🤔)! I didn’t really work on any Christmas campaigns; mine were dog food, cat food, baby food, baby powder (interestingly all products where the ultimate consumer doesn’t do the choosing)... and chocolate and chocolate bars, where the consumer definitely does!
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Neville Hunt 5 months ago
...and I can assure you from first hand experience, despite looking good enough to put in a steak pie, the top dog food brands taste boring... absolutely no seasoning! I wonder what the Michelin Star community might have to say about that?
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Michael Cunliffe 5 months ago
I bow to your judgement on that one, Sir!
It's all meat that's past its best isn't it? Or is that just 'nonsense'?
Was your involvement around the concept, the artwork, or both? More? -
Neville Hunt 5 months ago
No, I must correct you on that misconception re the quality of ingredients, Michael. They are perfectly edible and safe, but we sentient humans would not necessarily choose to eat those elements of meat as it’s mostly offal of a kind we wouldn’t normally consider.... such as lights, lungs and other innards. Oh, and TVP - textured vegetable protein, which tastes of very little.
I was a ‘suit’ most of the time - the client liaison side of things - a kind of puppetmaster! But I personally wrote and designed quite a number of ads for the canine trade press. -
Neville Hunt 5 months ago
...and since then I have dabbled in freelance copywriting and over the years written the odd slogan...
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Michael Cunliffe 4 months ago
How interesting. Sorry for the delay responding. I was caught up in some practical building activity. I think that should be it - this side of Christmas, st least.
How does freelance copywriting work - if it’s okay to ask? I thought you could copy write anything by posting a sealed copy to yourself in an SAE? Or is that rubbish, in practice.
Also, slogans for TV often seem to vary from what might be considered a hood slogan in English teaching? Is there a different structure for use in TZ ads in particular? -
Neville Hunt 4 months ago
No worries about any delay, Michael, at this time of year or any time!
There is quite a big difference between copywriting (=writing copy) and copyright, which as you know is the legal right to original copy, music, books and lots more. Copywriting is essentially writing the words for ads, leaflets posters, and these days websites, social media ‘emailers etc. In an advertising agency, typically a creative team (duo) create the ads... a copywriter (words) and art director (visuals etc).
