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He was the third son of a third son and really terribly well off. He spoke well, but common sense he lacked. When his parents could tolerate no more he travelled the world. Drifted aimlessly from place to place.

Stayed with friends until their patience ran out. To fashion shows he went, car showrooms, clubs. Spending his grandparents hard earned cash. Gambling and laughing his way through life.

He instagrammed his every move. The meals. The shopping. He added nothing to society, no discernible talent to share, yet the public lapped it up. His enviable life of actually doing nothing.