In the days of yore I was responsible for the advertising for the UK's national rail network, now long since split up and privatised. A tired old network, its bosses wanted glitz and glamour, so our 'wheels firmly on the track' reality approach wasn't flavour of the month.
We had to repitch against 5 other agencies - we were on a hiding to nothing! The winning agency had promised the 'Age of the Train' through the mouthpiece of a spokesperson, who's now posthumously regarded as the most notorious paedophile in Britain.
History might record it as the 'Underage of the Train'!