Coincidentally following my recent trip to the chemist I’ve just discovered that Pfizer Corp. have announced that Viagra will soon be available in liquid form, to be marketed under licence by Pepsi Cola as an energy drink suitable as a mixer. At last it literally will be possible for a man to pour himself a stiff one. Obviously the new product will not be categorised as a soft drink, though it gives new meaning to the terms 'cocktails’, 'highballs’ and just a good old-fashioned 'stiff drink'.
Pepsi intends marketing the concoction under the strap line: “WHAT’S UP! Surprise yourself.”