To me, there are two types of falling, both of which are usually to your death. The first being your average falling. Whether it's from a plane or off a skyscraper, it makes no difference. Falling in this way is falling, generally with either a crack or a splat when the person or thing hits. the second way is being intentionally pulled down, gradually falling towards something. This something is usually something that you don't want to touch (eg. lava, acid, spikes, etc.). in conclusion, falling is usually interpreted as a bad thing. I really not sure why that is.