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Imagine this. You’re shopping, tired and ready to let the proprietors know what they can do with their BOGOF offers. Then your toddler sits down in the middle of the isle and starts screaming.

It’s every mother’s nightmare.

Well, not any more! Our product puts you in control! Simply fit your child with our special trousers, extend the telescopic steering handle, and carry on. Junior's free to vent his tiny frustrations but it won’t ruin your day.

I wrote a jingle, too.

Bum wheels, wheels for your children’s bums.
Bum wheels, the end of tantrums irritating mums.

So. Who’s in?

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