The agency was for the more discerning client. That lured a lot in- not wanting to feel like cattle at a farmers market. That and the promise of refunded fees if after three months (with a fully completed profile) you hadn’t met a satisfactory partner.
There were rules. You had to be single. It wasn’t just a hook up site. And you had to respond to those that connected with you. ‘In the interest of politeness. We at SM- SingleMingle (what a brain storming session that had been) are not interested rudeness.’
Many clients did just hook up for rudeness.