Off-White

"That meeting was a shitstorm," said the presidential aide.
"Why?" said the lowly minion.
"Obama's changed the name of the White House."
"He can't do that! Can he?"
"He can, and he has. Apparently the words 'white house' have 'subliminal racist undercurrents'."
"That's nonsense."
"Off the record, I agree. Colour me cynical, but there's more to this decision than meets the eye."
"Really?"
"Dulux recently scored a five-year deal to supply the paint for all U.S. government contracts."
"And?"
"When the painters have finished, the White House will be renamed the White with a Subtle Hint of Peach House."