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Just a brand, a household brand, just soap.

The name, the perfume, the packaging cry luxury. The price cries not.

Its distinguishing feature, the little label in red, black and gold sits in the centre of each and every bar. The golden crown on the heraldic emblem speaks of Empire, bygone grandeur and fitness for the boudoirs of royal palaces.

So loyalists, craving a little regal luxury of their own and prompted to a little conspicuous bathroom consumption, proudly present this soap label uppermost. Mistake!

The label was designed to prevent the soggy bottom soap syndrome! See?

Imperial Leather. Clever!

4 comments add one below

  • avatar

    Neville Hunt over 3 years ago

    Apparently true.

  • avatar

    Marion E Ball over 3 years ago

    I never knew that.
    Now I do!

  • avatar

    Neville Hunt over 3 years ago

    It’s a great little brand, and for me, in my marketing lectures, it’s manna from heaven, or perhaps from The Empire!

    Worth noting that if you play with a brand like spinning the bar of soap, then you are truly engaged with that brand. Bob Dylan didn’t say that; I said that!

  • avatar

    Brian Mackinney over 3 years ago

    The Cussons factory was just up the road from me. When production moved abroad the factory was demolished and the land is now an eyesore.

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