Just a brand, a household brand, just soap.
The name, the perfume, the packaging cry luxury. The price cries not.
Its distinguishing feature, the little label in red, black and gold sits in the centre of each and every bar. The golden crown on the heraldic emblem speaks of Empire, bygone grandeur and fitness for the boudoirs of royal palaces.
So loyalists, craving a little regal luxury of their own and prompted to a little conspicuous bathroom consumption, proudly present this soap label uppermost. Mistake!
The label was designed to prevent the soggy bottom soap syndrome! See?
Imperial Leather. Clever!
Neville Hunt over 3 years ago
Apparently true.
Marion E Ball over 3 years ago
I never knew that.
Now I do!
Neville Hunt over 3 years ago
It’s a great little brand, and for me, in my marketing lectures, it’s manna from heaven, or perhaps from The Empire!
Worth noting that if you play with a brand like spinning the bar of soap, then you are truly engaged with that brand. Bob Dylan didn’t say that; I said that!
Brian Mackinney over 3 years ago
The Cussons factory was just up the road from me. When production moved abroad the factory was demolished and the land is now an eyesore.