Peering through flesh-coloured glasses

I was writing a blog recently for a food trade organisation about over-use of antibiotics in food animals. I researched here, there and everywhere including the W.H.O. It scared me shitless!

It was Domesday stuff and so dramatic that I went over wordcount. "No problem", said the client, "but can you make it a bit more upbeat?"

"NO!", I cried, "we're all DOOMED!" But, adman to my roots, I shoehorned some platitudinous lies at the end.

From pescetarian, through vegetarian to vegan in quick succession, I'm happy to be back with meat. I like to live on the edge!