Mwahh!, Mwahh!

The French kiss the cheeks, while, due to a general lack of savoir faire, the Brits kiss the air. Listen out for the ‘mwahh!, mwahh!’ sound effect; it's a sub-text. To the mwahh-er, it might possibly be a futile attempt to hide embarrassment, but more likely it’s a public display of self-importance.

Janet, whose cheekly air was displaced and whose ears were marred by 'mwahhs', described it as at best mildly irritating, at worst, insulting. On that basis, Sophie had probably insulted everyone she had greeted at the party. How could she be so pretentious? Beats moi!