"Dance!" They say, and we dance.
"Laugh!" They urge, and we do, with gusto.
"Be offended!" They command, and we pour out our vitriol onto the target of our masters.
They lead us down the slippery slope of hyper-virtuousness, stoking the fires of our, usually, loosely-held beliefs into an inferno of judgement bent on devouring those whose only sin is that of holding a differing viewpoint from that of the Mob, an easily-led horde of fleshy automatons, built by the pied pipers of Media.
Those resisting removing the blinders of Social Engineering, have a fate that's sealed.