He sits before his laptop, typing away. Pouring forth his thoughts and ideas for all to peruse and enjoy.
Anxiously, he opens his email to check for new followers; there are none.
He heads to his author's page to answer any questions about his books; there are none.
"How can I reach them?" he wonders aloud. "Why am I invisible?"
He decides to try something different; he creates the fake profile of a beautiful, aspiring model, and posts a single status of "Hi! I'm Ginger."
When he awakes the next morning, he checks his experiment; 650 followers.
"Figures," he mutters.